Strategic Communication BA

Communication is key—master it in RIC's Strategic Communication Program.

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Our Strategic Communication bachelor's degree equips you to be a communication leader.

Nearly all organizations across all industries employ strategic communications professionals, whose responsibilities may encompass social media, strategy, analysis, graphic design, speech writing, production of collateral such as fact sheets and news releases or speaking on behalf of the organization. Get started today, in RIC's Strategic Communication Program.

High-Demand Communication Careers

  • Communications Director
  • PR Specialist
  • Press Secretary
  • Marketing Manager
  • Speech Writer
  • Social Media Coordinator

Why Earn a Strategic Communication Bachelor's Degree at ÎÚÑ»´«Ã½?

  • The U.S. Bureau of Labor Statistics projects above average growth for media and communication occupations over the next 10 years, with median annual wages above the national average for all occupations.
  • As a Strategic Communication major, you learn critical forms of strategic communication, such as public relations, marketing, crisis communication, and online communication, that help ensure your messages not only reach but truly connect with your audience and support your company’s strategic goals.
  • Our small class sizes provide Strategic Communication degree students with opportunities for hands-on learning and faculty mentorship.
  • Topics covered include: public relations, persuasion, news writing, crisis communication, public presentations, political communication, and organizational communication.
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We're thrilled that you're interested in ÎÚÑ»´«Ã½ and we want to make sure that nothing stands in your way of pursuing a RIC degree. Just let us know how we can help you with your next steps.

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More Program Specifics

Understand the courses you’ll take, the curriculum requirements to meet, and the concepts you’ll gain mastery of. Get the detailed information you’re looking for.

The RIC Advantage

Our nationally recognized academic programs and our affordability make ÎÚÑ»´«Ã½ the best value for a four-year college degree in the region.

Communication Faculty

Ensuring That You'll Be Ready

Giselle Auger

Giselle Auger

“A degree in strategic communication gives graduates the flexibility to succeed in a variety of fields in a continually changing communication landscape. Their skills are needed in traditional organizational communication, in social media management and when utilizing the power of newer media channels like TikTok.â€

The Right Fit

Program Details

Course Information

ÎÚÑ»´«Ã½ entrance

Take the Next Step!

Department of Communication

Our mission is to prepare students to communicate effectively as professionals and citizens in our state, nation and the world.

Kimberly Martin

Dr. Kimberly A. Martin

Assistant Professor